Tweepler: When was the first Rocks Digital Marketing Conference and did it fill a need in the Dallas area for a digital marketing conference?
Lissa Duty: The first conference was in 2012 founded by Lissa Duty (me), branded as DFW Rocks Social Media, merged with the Local Social which was founded in 2013 by Bernadette Coleman. The conference rebranded as Rocks Digital at the end of 2014. The full story is here: http://rocksdigital.com/social-media-day-history/
This is the 4th year for the conference.
Tweepler: What are the primary topics covered at the conference?
Lissa Duty: Content Creation and Marketing, Website Optimization and Search, Social Media, Local SEO and Business Development. All aspects of digital marketing will be addressed at the conference.
Tweepler: Who typically attends Rocks Digital? Is it geared towards business owners, or marketers or SEO professionals or programmers?
Lissa Duty: Sessions are laid out so that small and large business owners, plus brand managers and digital marketers from agencies and enterprise corporations will enjoy and benefit from the conference.
Tweepler: We see Loren Baker of Search Engine Journal will be the keynote speaker. What other speakers will be there?
Lissa Duty: There will be 30+ speakers when everyone is finalized and announced. This is just a sampling.
Laura Armbruster | Candy Barone | Harrison Blum | Bernadette Coleman | Lissa Duty |
Patty Farmer | Elayna Fernandez | Greg Gifford | Byron Ingraham | Melanie Neal |
John Nosal | Anthony Ryan | Brian Sullivan | Eric Tung | Randall Turner | Jeremy
Vest | Joe Youngblood
Tweepler: Can an attendee expect to learn more strategic or tactical tips at the conference?
Lissa Duty: Both. Conference features:
3 Keynote Addresses
20 Information Packed Break-Out Sessions
6 Merged-Room Presentations
Premiere “Rock Talks High-Energy High-Impact Digital Strategy” with 5 experts
Back by popular demand “Rock Digital Marketing Q & A Expert Panel” with moderator,
Tweepler: Is there a networking component?
Lissa Duty: Yes. Onsite Picnic-style Lunch to meet new people and encourage conversation
Vendor Exhibitor Expo and Networking Break
After-event Speaker-Author Book Signing and Networking Event
After-hours Mashable’s Social Media Day Tweetup (open to all the conference
attendees and the public)